HPIC India [Home, Personal & Institutional Care India] is India’s newest B2B magazine for the home, personal and institutional care industries.
Published every month – from July 2012 – HPIC India will have a strong focus on the business of ingredients and will emphasize developments in the rapidly growing Indian market, but in a global context.
- Scope of publication
HPIC India covers the entire value chain of home & personal care products including:
- Basic raw materials & speciality ingredients (natural & synthetic)
- Finished products
- Formulation & application technologies
- Regulatory trends, etc.
- Regular features
- News from India and abroad
- Interviews with leading personalities
- Technical reports & review articles
- New product announcements
- Raw materials pricing
The Business Opportunity
The home and personal care industries are reaping the benefits of India's demographic dividend. The number of people in the middle class, with considerable disposable incomes, already affords significant opportunities and is expected to increase dramatically.
Increasing urbanization will further drive markets, as will the untapped potential of rural markets. This will be aided by the slow, but steady, entry of modern retail formats. At the same time, new market opportunities - such as products for men - are emerging.
The diversity of India will demand customized products and marketing efforts, making for a challenging business environment.